Marketing Exercise

So I'm a big fan of marketing and brands.  As such, on a lark, I attempted to pick five brands that would give a good sense of our family even if you knew nothing else about us.  Here's what I came up with (in no particular order):

1. Disney
2. BYU
3. Apple
4. Red Sox
5. Star Alliance

Then one clarifying brand for each individual:

Katie: Snowbird
Tim: Nike
Madeline: Harry Potter
Caleb: Wild Kratts
Henry: Marvel