I suspect many readers of this blog will find the following thoroughly useless and uninteresting. To those finding themselves in this category I say, "You must take the good with the bad." In addition to my previously disclosed quirky fascination with the NFL Draft and box office results, I love brands and branding and periodically like to inspect my family's interactions therewith.
The annual list of the 100 most valuable brands was recently revealed. Below are the brands from that list with which we have frequent and/or regular deliberate interaction. (Brand rank in parentheses) Brand Name. Seriousness of our relationship in italics.
(1) Apple. Religious zealot.
(2) Google. Acquaintance of convenience.
(4) McDonalds. Acquaintance of convenience.
(5) Coca Cola. Loyal friend.
(9) Visa. Acquaintance of convenience.
(14) Amazon. Acquaintance of convenience.
(23) Toyota. Loyal friend.
(26) Disney. Religious zealot.
(31) Facebook. Acquaintance of convenience.
(45) Gillette. Loyal friend.
(50) Colgate. Loyal friend.
(56) Nike. Religious zealot.
(81) Chase. Acquaintance of convenience.
(92) Yahoo. Acquaintance of convenience.
No comments:
Post a Comment